NEW YORK, NY [August 2009] – Despite advertising dollars evaporating away in the recession, Sign Expo (www.signexpo.com) has started work on a nationwide project with gelato giant Screme (www.screme.com) to launch the brand in the United States market with an opening of 60 stores. Under Sign Expo’s creative eye, Screme has already opened two of its branches in New York City and is slated to open the remaining stores over the next year.

Screme chose Sign Expo for its decades of experience in the industry, a crucial factor as the gelato company plans to open new stores in rapid succession, taking advantage of low costs in the current economic environment.

“We are moving at an extremely fast pace right now to serve the American public with the comfort food they need in this recession,” said Yona Levy, CEO of Screme. “Sign Expo’s proven expertise with visual displays made this an easy choice for us. The team has created an impactful design for us in our first two stores and we look forward to their help in expanding to the rest of the country.”

Sign Expo has worked with retailers such as Target and Apple in the past, and has recently partnered with EyeClick (www.eyeclick.com) to introduce interactive outdoor advertising options to their clients.

“With the down economy, it is more imperative than ever for a company like Sign Expo to provide creative counsel to both growing and struggling businesses,” said Evan Swartz, Vice President of Sales for Sign Expo. “We as a company have continued to grow by adopting the latest technologies in visual displays, and by working with leaders like Screme that allow us to make the most of our resources.”

Sign Expo is a full-service signage agency with a focus on cutting edge technology that takes clients’ projects from conception to installation. Previous clients have included Target, CVS, Apple, Pepsi, Clinique, Modell’s and Subway.

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