NEW YORK, NY [August 2009] – With September just around the corner, retailers are running faster than ever to make the fall season successful. It is just one reason why it is the perfect time for SignExpo to introduce a new form of outdoor advertising – one that responds directly to a customer. By partnering with interactive firm EyeClick, SignExpo is giving retailers the kind of attention-grabbing, customer-driving advertising they have been looking for, for less than they could imagine.

Combining SignExpo’s history of success in combining cutting edge technology with more than 25 years in outdoor advertising, they are able to provide retailers with a workable solution that deliver a richer experience to their customers. If you are still wondering what this means – think of putting a brand’s website directly onto a window or wall, where a customer can click, link, and interact. It means a customer can be energized even before they enter a store. It also means a store can keep selling even when it is closed.

Tested in sophisticated shopping cities like London, Rome, and Paris, and with such brands as Nike and Samsung, EyeClick technology enables an outdoor advertisement to respond to a customer’s actions. When advertisements are projected on the ground, consumers can change the image by walking across it; when they are projected on a store window or wall, consumers can flip through a lookbook, view a runway show or sample a product collection.

“Interactivity is no longer exclusive to a computer keyborad,” said Offer Sharaby, President of SignExpo. “Retailers can bring the excitement of interactive ads right to their physical stores where customer traffic already exists, thereby further strengthening their relationship with their customer. When a consumer steps on, touches or pushes an EyeClick image, it changes and responds to his or her movement, driving interest and sales.”

This fall, there will be more to Madison Avenue than just its elaborately decorated store windows. As retailers grow increasingly savvy about connecting to consumers, everything from sidewalks, building walls and almost any unused space, will be considered potential advertising space.

Ariel Almos, EyeClick’s Founder and CEO, said, “We are extremely happy to have SignExpo as our partner. Their unique understanding of the outdoor advertising and signage business will increase the effectiveness of our technology and give retailers an alternative to traditional 20th century outdoor advertising solutions.”

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