 |
Choosing the proper letter style
and size is vital to the success of your message.
Limiting your sign to a maximum of 2 styles is important. In almost
all cases, more than 2 styles typically does nothing but make it
hard to read or makes it look unorganized and fragmented to your
viewer. A properly laid out sign also will use only styles that complement
one another and do not cause the same type of 'fragmentation' when
viewed by your potential customers.
> Logos
Do you have a logo that fits well with your sign copy? Inclusion
of graphical elements or a logo should complement the sign message
and in most cases not overpower the entire sign. Some logos (Such
as McDonald's, Coca-Cola, etc.) are strong enough brands that virtually
no text is needed for their sign-however this is not typical for
most business owners who need to send some message to their intended
audience.
> Neighboring Signs
While your sign should stand on its own; in many
cases it is important to examine the signs around you and your type
of building or monument to make a determination on the colors, styles
or sizes of your sign. Having an exact duplicate of your neighbor's
sign may not be appropriate or effective-but a sign that is harshly
different may also send the wrong message for your business.
> Visibility
> Color
Selection
> Font
Selection
> Materials |
 |
|
